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It doesn’t matter what blog you’ll read it on or course you take – “Do a competitor analysis” is usually the number 3# checklist of any Marketing Strategy guide out there. Most of your competitor’s marketing effort is relatively easy to track because most it is public. Also, most marketing competitor analysis related content focuses on the TOF (Top of …
This post was origianly published on Roy Povarchik’s blog. This is going to be a short post, but you’re going to love it, bookmark it and show it to your friends, promise. Every marketer knows that getting tons of followers on Twitter in a nice challenge, but the real Everest, the real holy grail is in your genuine engagement rates. …
